Barański Drzwi
Branding and website design and implementation


CLIENT
Barański Drzwi
WHAT HAS BEEN DONE
Branding, UX/UI & Graphic design, web development
DATE
2020-2021
Cooperation with Barański Drzwi brand required us to thoroughly analyse the client’s needs and propose solutions, which from the very beginning would provide possibilities for consistent building of complex brand communication in the future.
We developed a brandbook which defined the design rules for graphic elements, unified the color scheme, indicated the possibilities of using typography and additional elements, such as icons or graphic accents, and clarified the role of photos in the projects.

This provided a strong foundation for designing a website that deftly combines professional terminology with a consumer-friendly guide. On the website, we made a clear division into individual product categories and created a product filtering system.

We also built a guide section where users buying doors for the first time can find a lot of useful knowledge. However, we didn’t focus solely on aesthetics or UX issues, it was also important for us to develop content that meets SEO requirements.


meet the team

Agnieszka Małeska
Key Account Manager
Aga is a master at leading and overseeing the execution of marketing communications projects. She makes sure that the client receives what they need from the agency within the agreed (usually short) deadline and with the expected (of course high) quality of service. She has experience of working both on the client’s side and the agency side, so she knows what it’s like on both sides of the fence. Aga believes, however, that the best results come from cooperation without barriers and this is the model of relationship with clients she always opts for.
Aga prides herself on the trust and confidence of the clients earned by skillfully and effectively managing projects for companies in the financial, IT, consumer electronics and appliances, FMCG, construction and engineering industries.
In her spare time, she reads books, listens to music and hikes – whenever possible, accompanied by her labrador Fiodor and Finek, the Finnish Hound.

Edyta Waligórska
Account Executive
Account must like what they do. This helps build a relationship and the right image. This is also the case with me. The accountant position requires me to juggle skills in various fields, and I want to expand those skills so that I can fulfill my professional aspirations and raise the bar for myself.
I gained experience in strategic and advertising projects for brands such as Lactalis Group, Electrolux, Lotos and Żywiec Group.
I like to spend my time outside of work actively doing aerial yoga or crossfit. In my free time I read marketing news and philosophy. I love spending time with people!

Karol Bilski
Senior Graphic Designer
An expert in User Experience. He will design even the most complex system in such a way that you will never get lost in it, and it will look really nice at the same time. Programming is Karol’s hobby as a way to make his life easier. He likes playing Carcassonne board game, but he doesn’t like counting points, so he created his own mobile application for that. Always calm and composed.

Agnieszka Olender
Growth Hacker
I studied Environmental Engineering at AGH, but already during my studies I attended courses in Internet marketing and got an internship in Digital Marketing and Analytics at Skalski Growth. There I gained my first experience in analyzing market and competitive data, preparing landing pages, creating graphics, managing social media and preparing first campaigns. After the internship I became Growth Marketing Specialist in the same company. I managed paid campaigns in social media channels (Facebook, Twitter, LinkedIn), Google Ads campaigns, mailing campaigns. I put great emphasis on data acquisition, research and analysis. That’s when I started my adventure with A/B testing and marketing automation. I gained experience in growth marketing and many different internet marketing activities. I started working as an SEM Specialist & Digital Analyst at Ivision.pl agency, where I managed and optimized all types of Google Ads campaigns and gained knowledge in SEO. I developed my competences in web analytics by implementing analytics for clients’ websites and stores, analyzing data and doing implementation audits.
Having 4 years of experience in many areas of online marketing with a focus on growth and performance marketing, as well as web analytics, I started to support KISS digital on growth marketing for their clients.
I have worked for companies in many different industries, including: Printbox, Parkalot, VirtusLab, Pigeon, Zdrowie w Firmie, Subaru Import Polska, Gree, Purella, CMA, Jestem w Bajce, olini.pl, Big Rig World, Anna Starmach, Noble Optic House, Museum of illusions Kraków.

Mateusz Zguda
CEO
Human co-founder. Responsible for the development strategy of human as well as cooperation with clients and partners. A fan of usability, clever marketing mechanisms and simple yet sophisticated solutions. For example, such as saying straight out what you think. He gained experience carrying out projects in the field of communication and technology. Mateusz spends his free time kayaking, constructing furniture or wandering around the world. He is always learning something new, carefully observes the world where technology meets man and tries to draw conclusions.

Martyna Huber
Head of Design
She is a multi-talented artist and a renaissance woman. Martyna designs graphics, UX and anything else you ask her to, but mobile applications give her the most satisfaction. In her free time, she pursues her musical interests by playing ukulele, singing and writing lyrics. She doesn’t do anything by halves, she is 100% committed to everything she takes on and always stays creative. Are you wondering how is it possible? Simply put, Martyna is a natural-born taskmaster, her Asana is getting hot with closing the tasks. She likes everything black: glasses, humor and clothes. If these dark elements are missing it means she’s sad. Fortunately, this happens really rarely.

Marcin Turkot
Senior Digital Strategist
In the digital industry since 2007. I gained my first experience in this field at Onet’s editorial office.
In Cracow’s advertising agencies I was responsible for the digital area, from banner campaigns, through social media, to the implementation of websites or mobile applications. I developed comprehensive campaign strategies and creative concepts. I have worked for FMCG, retail, courier, catering, financial industries, as well as foundations and public entities.
I like strategic and creative challenges as well as solutions that combine offline and online elements. Recently I’ve become more involved in content, SEM and analytics. I’m fascinated by the impact of technology on humanity. I stand on the ethical side of marketing.
I’ve been playing RPG for many years; I started with Warhammer and now I’m exploring new trends and systems; I’m also an AFOL (Adult Fan Of Lego).