Score points with Wedel

A loyalty program merging two brands – PAYBACK and Wedel.

KLIENT

PAYBACK

ZAKRES PRAC

Web development, UX/UI & Graphic design

WYKORZYSTANE TECHNOLOGIE

PHP, HTML, CSS

DATA

February 2016

The challenge

Our aim was to create a loyalty program connecting two well-known brands, Wedel and PAYBACK, in order to enable the users to combine points from both systems. It was created for all shops which sell Wedel products – thanks to the connection with PAYBACK’s API, it was possible to add points from those products to the ones collected in the PAYBACK program. It then made it easier to exchange them for rewards.

photo
photo

The system

Our system had several levels of access, including those for the administrator, sales representatives, and users. We’ve also created a website, loyalty cards, and email template. The whole campaign was enriched by the presence of Warrgor, who fitted very well into Wedel’s communication strategy.

img
photo
photo
photo

The result

Wargorr became incredibly popular. More than 1500 shops (75% of all invited locations) joined the program since its launch. Altogether, the users collected more than 100,000 points.

img
photo
photo

As a Product Owner in this project, I was the link between the client and our team. It was a pleasure to work on, especially because of an interesting approach to using PAYBACK points in a B2B setting. It was nice to see how well the system performed and how many points were collected.

- Anka

Digital Media Manager

poznaj zespół

image

Karol Bilski

Senior Graphic Designer

Ekspert od User Experience. Nawet najbardziej rozbudowany system zaprojektuje tak, że nigdy się w nim nie zgubicie, a w dodatku będzie naprawdę ładny. Hobbystycznie programuje, żeby ułatwić sobie życie. Lubi grać w planszowe Carcassone, ale nie lubi podliczać punktów, dlatego stworzył do tego własną aplikację mobilną. Zawsze spokojny i opanowany.