Showmax Poland

Direct communication for video streaming service


Showmax Poland


newsletters, mailings, push notifications, text messages, mms, inapp-messages, A/B testing, analytics and optimization



Since launching of Showmax platform in Poland until the last day of its presence on the market, we had been responsible for the creation and execution of the communication between the brand and the client. We had developed workflows and key performance indicators for multichannel notifications using various touchpoints.

Mobile-focused multichannel communications

We had been creating and sending multichannel activating notifications based and targeted upon user’s activities.

Personalized workflows were based upon synchronization of notifications sent via:
– e-mail,
– in-app,
– push.

Educating the users on using the platform's features

The project scope for direct communications

We accompanied the platform’s users journey on every stage, implemented workflows for onboarding, activation, winback and anti-churn…

We have been recommending the best strategies for using direct tools for specific purposes (i.e. increasing numbers of downloads of mobile app).

We had prepared and targeted the promotional content keeping the user up to date with the premiere movies from their favourite genres.

We had been creating system e-mails instructing Showmax users how to use the platform and its functions.

We had created automated, triggered notifications as well as real-time-marketing content sent in just a few hours after coming up with the idea spawning it.

Building users' activity and engagement

meet the team


Joanna Grodkowska

Client Service Director

At Human, I take care of the client service team and I’m responsible for assigning projects which I also enjoy working on. I see clients’ success as my own and I value long-term relationships. 

Most often I coordinate long-term projects and take care of tender issues. I supervise the work of creative teams which I love to work with.

I carry out projects in the field of direct marketing, performance, 360 campaigns, video, employer branding. 

At Human, I take care of projects for such brands as Delikatesy Centrum, PayPo, Avon, Payback, Scanmed or Oknoplast. I was also responsible for the direct communication for Showmax.


Martyna Huber

Head of Design

She is a multi-talented artist and a renaissance woman. Martyna designs graphics, UX and anything else you ask her to, but mobile applications give her the most satisfaction. In her free time, she pursues her musical interests by playing ukulele, singing and writing lyrics. She doesn’t do anything by halves, she is 100% committed to everything she takes on and always stays creative. Are you wondering how is it possible? Simply put, Martyna is a natural-born taskmaster, her Asana is getting hot with closing the tasks. She likes everything black: glasses, humor and clothes. If these dark elements are missing it means she’s sad. Fortunately, this happens really rarely.


Łukasz Janusz

Senior Creative Designer

Artistic and rebellious soul inhabiting a body full of tattoos. Łukasz is a multidisciplinary artist, he’s a great drawer, designer and animator. If that’s not enough, he can make a lamp out of a dinosaur. He is the author of spectacular posters inspired by Polish school, which decorate our office. He wears a hat all year round: a baseball cap in the summer and a woolen one in the winter. Some say this is how he keeps millions of ideas from getting out of his head. Others say that he is an alien and this is how he hides his green antennae. Sometimes he is late for work (but he always manages to do what needs to be done). Maybe it is because a day on Mars is 40 minutes longer.


Mateusz Zguda


Human co-founder. Responsible for the development strategy of human as well as cooperation with clients and partners. A fan of usability, clever marketing mechanisms and simple yet sophisticated solutions. For example, such as saying straight out what you think. He gained experience carrying out projects in the field of communication and technology. Mateusz spends his free time kayaking, constructing furniture or wandering around the world. He is always learning something new, carefully observes the world where technology meets man and tries to draw conclusions.