Is it worth using AI capabilities to create thought leadership content? Find out our point of view!

In B2B the buyer’s journey is non-linear, long, and requires multiple stakeholders to participate, so relying solely on campaign-based marketing without constant activities in the background is set to fail.

In this article, I want to show you the ins and outs of what you are really paying for when hiring the marketing strategy team. 

Find out, why cutting marketing budget during economic crisis or recession might not be the best business decision.