Point platform for 1 grosz
Development and maintenance of communication platform supporting sales of Delikatesy Centrum products
CLIENT
Grupa Eurocash
WHAT HAS BEEN DONE
UX/UI & Graphic design, Web development, KV for each promotion
DATE
continuously since 2019
About the project
One of the stages of development of the Delikarta loyalty program, carried out within the chain of Delikatesy Centrum and Mila stores, was the creation of a communication platform enabling customers to collect points for purchasing specific products from the Delikatesy offer. Collecting enough points allows the customer to get a product for 1 grosz on the next transaction with Delikarta.
Our task was to design and implement a system enabling the customer to collect points and check the number of points collected so far.
However, the purpose of the Platform was not only to intensify purchases, but also to acquire new program participants, thus, we included a communication variant for the non-participating customer.
The platform has been integrated with the Delikarta website and the Delikatesy Centrum mobile application.
We developed a universal layout that is easy to adapt for future promotions.
The platform was designed to support various promotions while remaining user-friendly (we put a strong emphasis on UX). The system allows for simultaneous campaigns in which the exchange of points for a prize takes place automatically at the checkout and those in which prizes are sent to participants by mail.
We are responsible for both the development and expansion of the platform as well as for the preparation of creations for a number of promotions carried out within the platform. When preparing promotional communication we use the client’s own channels, with particular emphasis on POS materials.
