Animation for Showmax

Promotion of the mobile application


Showmax Polska


scenario, storyboard, 2D animation



A plan for increasing user activity in mobile applications is a common task we receive from our clients. When Showmax asked us to prepare such a strategy, we had no doubts that the advertising media should include an animation informing about the benefits of downloading the application.

We decided to approach the task in Showmax’s style, that is with humor and lightness.
The key features of the application are presented using “real life” examples, illustrating the adventures of a group of characters of different ages and interests.


We began preparing the animation by working together with the client. Based on the analysis of the most frequently used application functions so far, we developed assumptions for the scenario. We confirmed together our assumptions about the animation flow, transition style, character appearance.  

Then we started to prepare a script in which we described the final assumptions of the material and matched each of the key features of the application with a funny genre scene. The app turned out to be a cure for coverage problems, kids getting bored on the road or couples with divergent movie tastes.


The next stage of work was to prepare storyboards that graphically represented the vision from the script – they showed the nature of the characters and the dynamics of narration. An animatic (draft animation) was created for the storyboards to make sure that the length of voice-over lines would match the timing of the planned movie.

Once the animatic was approved, we moved on to preparing keyframes, showing the look of each scene. We also proceeded to record the voiceover. Now we could start working on the final version of the animation with 3D elements, FXs (sound effects) and music. The animation was prepared in two language versions and amused the client’s representatives responsible for communication not only in Poland, but also in Europe and South Africa.


meet the team


Łukasz Janusz

Senior Creative Designer

Artistic and rebellious soul inhabiting a body full of tattoos. Łukasz is a multidisciplinary artist, he’s a great drawer, designer and animator. If that’s not enough, he can make a lamp out of a dinosaur. He is the author of spectacular posters inspired by Polish school, which decorate our office. He wears a hat all year round: a baseball cap in the summer and a woolen one in the winter. Some say this is how he keeps millions of ideas from getting out of his head. Others say that he is an alien and this is how he hides his green antennae. Sometimes he is late for work (but he always manages to do what needs to be done). Maybe it is because a day on Mars is 40 minutes longer.


Joanna Grodkowska

Client Service Director

At Human, I take care of the client service team and I’m responsible for assigning projects which I also enjoy working on. I see clients’ success as my own and I value long-term relationships. 

Most often I coordinate long-term projects and take care of tender issues. I supervise the work of creative teams which I love to work with.

I carry out projects in the field of direct marketing, performance, 360 campaigns, video, employer branding. 

At Human, I take care of projects for such brands as Delikatesy Centrum, PayPo, Avon, Payback, Scanmed or Oknoplast. I was also responsible for the direct communication for Showmax.


Mateusz Zguda


Human co-founder. Responsible for the development strategy of human as well as cooperation with clients and partners. A fan of usability, clever marketing mechanisms and simple yet sophisticated solutions. For example, such as saying straight out what you think. He gained experience carrying out projects in the field of communication and technology. Mateusz spends his free time kayaking, constructing furniture or wandering around the world. He is always learning something new, carefully observes the world where technology meets man and tries to draw conclusions.